Controlling social media and user content for organizations is very difficult. To me, the best approach to reduce the amount of improper information spread, especially during work hours, is a thorough information assurance training program.
Both employees and consumers must know and understand the limits and expectations of the media outlet. For example, organizations and businesses that allow their employees to engage in social media must set limits such as no blogging about "xx" or no discussion of "xx" period. It is possible to post or disclose valuable information over social media that should e withheld inside thee organization.
For companies that effectively engage and manage their processes, UGC can be a true asset that will allow the organization to filter information and eventually touch more customers directly. This is the goal of any company seeking to add consumers and gain market share. The problem, however, is gaining control over what information enters and leaves the organization.
No comments:
Post a Comment