Issues posed by user-generated content

Controlling social media and user content for organizations is very difficult.  To me, the best approach to reduce the amount of improper information spread, especially during work hours, is a thorough information assurance training program. 
Both employees and consumers must know and understand the limits and expectations of the media outlet.  For example, organizations and businesses that allow their employees to engage in social media must set limits such as no blogging about "xx" or no discussion of "xx" period.  It is possible to post or disclose valuable information over social media that should e withheld inside thee organization. 

For companies that effectively engage and manage their processes, UGC can be a true asset that will allow the organization to filter information and eventually touch more customers directly.  This is the goal of any company seeking to add consumers and gain market share.  The problem, however, is gaining control over what information enters and leaves the organization.

HULU

Hulu is currently position well to exceed in a market that demands instant viewing and total access.  Hulu's ability to offer video on demand over the internet coupled with the systems and technologies to offer clients complete control of their videos over the internet is a recipe for success over the next 3-5 years.  Hulu offers both free and subscription services, which rival both youtube and netflix - two leading competitors in the market of online demand.  Hulu's draw is the ability to view everything from TV episodes to video clips to movies, all in one spot.   As such, Hulu offers combines these services, which is something no other company has successfully been able to do. 

challenges facing Internet startups

Visible Marketing, knowledge, location, sound funding streams, and legitimacy are just a few problem internet companies face. 

Marketing - Brick and Motor Companies have an obvious advantage when it comes to marketing and that is a location that customers can find, which can make basic marketing very simple.  Internet companies are placed on line and often difficult to find.  And when you add the numerous fraudulent companies, locating a legitimate internet based business can be difficult. 

Profit and income - Funding streams for certain internet companies can be tough; they often rely on outside advertising or redirection to make a profit.  For service the service industry, consumers are more reluctant to pay over the internet vs. a brick and motor company that they can physically see if issues occur.  In addition, brick and mortar companies can count the number of widgets on hand, making it easier to track profit margins. 

Legitimacy/customer base - Due to the amount of companies on the internet, many internet companies are viewed as fraudulent until they've received either a good review or positive 'word of mouth'.  As such, building a customer base is difficult over the internet.  Brick and Mortar companies appear to be more legitimate; they have a structure and a permanent location.