Netflix

Netflix has a great business model and has remained ahead of the technology curve throughout its existence.  A great vision to build a company around an infrastructure that is designed to grow, Netflix is already set up for success for the near future.  To be successful, however, in the long term, Netflix will need to adopt a stand alone online business model.  Netflix has a strong customer base and a vision to grow to 20 million subscribers, which will pay dividends in the long term; the company can use its existing customer base to expand into the VOD market.  As technology catches up to video streaming, Netflix will need to market itself as a premier player in the video on demand market. 

Additionally, Netflix will need to stay ahead of the video market and ensure they don't fall into Blockbuster's failure, which was to get behind technology and underestimate the next big wave in video viewing.  As movie viewing moves more into the home and cable companies offer more content, Netflix will also need to partner up with major cable subscribers.  This will allow Netflix to bring customers to cable while satisfying customers. 

The company must also look to the future market of smart phones and Tablets and ensure the business model is prepared to supply mobile content, the wave of the present and the foreseeable future. 

Yelp

Yelp should fear Google!  Although Yelp has cornered the market on combining customer review and social networking, their inability to capitalize and make money on its established infrastructure leaves them vulnerable to Google's massive market and resources.  As a Yelp user, I believe Yelp's best bet is to position itself for buyout from a larger company such as Google or Facebook.  In the interim, Yelp must learn how to bring in revenue quickly.  Freemium, subscription service, and per click charges may help, but they must figure out how to link review to local business that want to compete with larger corporations, their target market.